I am very proud to announce the release of A Modern Promise by Francis and the Lights, featuring an incredible video for The Top, directed by Jake Schreier and shot on 35mm film with live audio. I designed and built amodernpromise.com for Francis and Normative, which constitutes the video, a streaming version of the album (using an alpha version of Muxtape For Bands), and a way to buy it as MP3/AIFF or 12” gatefold vinyl.
The video itself is particularly special. Jake Schreier (also a member of the Lights) took the production to LA in order to shoot against a 3-wall cyclorama that wasn’t available in New York. They did three uninterrupted takes, using an Arri 435 & Angenieux Optimo 17-80mm T2.3 Zoom and shooting 1200’ of Kodak 5218 (pushed +1), with framerates ranging from 24 to 130fps. The audio is live, Francis is not lipsynching and the sounds you hear are real.
The texture of the film was so beautiful that in addition to the regular 720p download we’ve also decided to offer an insane-quality 1080p version in Apple Intermediate Codec, which preserves the grain, color, and intent of the original in a way that H.264 just can’t. If you can handle a 1.6GB download it’s by far the definitive experience.
This has been an intense and ambitious project and I’m very happy with how it’s come out. Francis is an amazing artist and working with him and Mr. Schreier has been an honor and a privilege. The record is truly wonderful, I hope you enjoy it as much as I have been.